As the business landscape becomes increasingly digitized, small and medium-sized businesses (SMBs) face a growing list of IT-related challenges. Whether it's recruiting the right IT talent, managing issues remotely or guarding against the ever-present threat of security breaches, these obstacles are becoming increasingly difficult for SMBs to handle.

By providing the necessary expertise and support to solve their IT needs, managed service providers (MSPs) have a massive opportunity to help SMBs thrive in the digital economy. But to succeed in this market segment, MSPs must have the right technological tools at their disposal.

SMBs: A growing opportunity for MSPs

In the U.S. alone, there are roughly 33.2 million businesses with fewer than 500 employees, which collectively accounts for 99.9% of all businesses in the country. Yet, despite their significant contribution to the U.S. economy, they are often neglected by IT service providers due to their small size.

Most SMBs are owned by Baby Boomers and Gen X groups, which provides a promising opening for MSPs to bridge the technology gap and provide expert technical assistance. Many SMB owners are unaware that a minimal upfront investment in IT services can improve their operations. According to one survey, only 22% of SMBs said they were looking to outsource IT services in 2023.

Even an SMB with just a few devices can benefit from the expertise, proactive monitoring and support that an MSP can provide. They can also benefit from potential cost savings and increased security that come with professional IT infrastructure management.

The bottom line is that SMBs present a substantial opportunity for an MSP.

Simplifying IT support with GoTo Resolve

To help MSPs gain a foothold in the SMB market segment, Ingram Micro has partnered with GoTo to make its all-in-one IT management and support solution available through the Ingram Micro Cloud Marketplace.

GoTo Resolve empowers MSPs to remotely supervise and administer their clients' IT infrastructure, enabling them to resolve issues efficiently and cost-effectively. It also helps clients avoid high costs and obsolete interfaces that are commonly associated with traditional remote monitoring and management software. With a single product, agents can address problems at any time and location across multiple devices and systems.

GoTo Resolve equips MSPs with the means to support SMBs’ IT needs through a few core capabilities:

1.  Modern Help Desk: For SMBs with no internal IT staff, managing IT issues can be time-consuming and costly. By plugging in GoTo Resolve’s IT support ticketing system, MSPs can address technical issues quickly and SMBs can minimize downtime without breaking the bank.
2.  Remote Monitoring and Management: In the last two years, remote work enablement has become one of the top priorities for SMBs. As the trend towards remote, hybrid and flexible work continues, GoTo Resolve enables MSPs to automatically detect IT issues and address them before they escalate too far.
3.  Security Without Compromise: In today’s uncertain landscape, SMBs are more vulnerable than ever. GoTo Resolve helps MSPs and their customers stay ahead of threats with built-in zero trust security.

Revolutionize IT management and support with GoTo Resolve

Ingram Micro and GoTo are here to help MSPs play a pivotal role in helping SMBs succeed in the digital age. GoTo Resolve offers easy, simple and reliable IT management and support to enhance MSPs' ability to remotely supervise and administer their clients' IT infrastructure.

Take the first step towards helping SMBs thrive in the digital economy. Learn more about GoTo Resolve today.