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Ingram Micro Cloud Names Inaugural SaaStr Startup Pitch Competition Winners

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Top B2B startups won $100K in cash after pitching at SaaStr Europa

Irvine, CA – June 14, 2019 – Ingram Micro Inc. today announced the winners of the inaugural SaaStr Startup Pitch Competition, Ingram Micro Cloud’s newest contest dedicated to helping B2B ISVs find commercial success for their technology and purpose-build for the IT channel. The competition put five finalists selected from a broad field of participants in front of an expert panel of SaaS executives and investors for a live, five-minute pitch during SaaStr Europa. The top three winners took home a combined $100K in cash prizes for zero equity. The winners for this year’s inaugural competition are Process Street, named most likely to become a unicorn; Tonic App for best team and pitch; and Userlane for best vision and strategy.

“At Ingram Micro Cloud, we are dedicated to helping the world’s greatest cloud technologies find commercial success,” said Nimesh Davé, EVP Global Cloud at Ingram Micro. “Our startup competitions help our partners identify the most promising business-to-business technologies that they can offer to their business customers. For startups, this means finding new routes to market as they engage directly with the world’s largest channel ecosystem. This is a key pillar of our organizational mission to help everyone realize the promise of technology.”

Global B2B tech startups who are changing the world of cybersecurity, infrastructure, middleware, IoT and SaaS were all invited to apply. Eligible startups had less than $10M in funding and were able to attend the SaaStr Europa event. Live pitches took place on Wednesday, June 12, 2019, on-site at SaaStr Europa in Paris, France.

Applicants were evaluated on a number of criteria, including product capabilities, growth rate, go-to-market position, customers, competitors, total addressable market and partner ecosystem strategy. Five finalists were selected by a group of distinguished industry influencers and went on to pitch live at SaaStr Europa.

"Our SaaStr community events bring together thousands of the top leaders, executives, and founders from around the globe,” said Amelia Ibarra, VP of Marketing at SaaStr. “We're truly excited to have partnered with Ingram Micro to host this inaugural startup pitch competition to uplift founders who are building the next big thing in cloud. Getting to reward the winners with a no-strings-attached check will truly help these founders take their software to the next level.”

This is Ingram Micro’s second global competition dedicated to accelerating B2B startups in the channel ecosystem, the first of which was the Comet Competition. Launched in October 2018, the Comet Competition was the first startup challenge dedicated to commercializing B2B startup technology for the IT channel. The first cycle of competitions took place in Tel Aviv, Austin, Boston and Mexico City, and additional cycles will take place globally over the next year.

Ingram Micro has proven to be the fastest route to market for ISVs looking to build and scale their SaaS or IaaS-based businesses. The new Ingram Micro Connect is the fastest and easiest self-service way to get an ISV’s SaaS products in front of 200,000 motivated reseller partners. Once onboarded to Ingram Micro Cloud Marketplace, ISVs can quickly scale, promote, sell and deploy their solutions to channel partners and the customers they serve in 48 global markets.

Pitch Competition Winners

Process Street

New York City, New York USA | Process Management Software

Process Street is a SaaS platform that helps companies manage their processes and workflows. We are a lean, flexible and 100% distributed team that relies on systems to improve output by 10X or more. 

Tonic App

Porto, Portugal | Medical Software

The company’s purpose is to digitally facilitate health care, while keeping it humane. And to be the most relevant professional mobile software to all stakeholders in healthcare, while helping healthcare professionals be happier and more productive in their jobs.


Santa Monica, California USA | Employee Training & User Onboarding

Userlane offers user onboarding and staff training automation and optimization solutions, developing interactive onscreen guides for software that allow its clients to create user onboarding tours or train employees on any application—without coding.

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About Ingram Micro Cloud  

At Ingram Micro Cloud™, we view cloud not just as a single technology, but as a foundational platform to run and drive a whole new way of doing business. By leveraging our platforms and ecosystem, cloud service providers, telecom companies, resellers and enterprises can quickly transform and get up and running in the cloud within minutes, with little to no investment. Our portfolio includes vetted security, communication and collaboration, business applications, cloud management services and infrastructure solutions designed to help clients monetize and manage the entire lifecycle of cloud and digital services, infrastructure and IoT subscriptions. For more information, please visit:   

About SaaStr

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs dedicated to sharing the best learnings and practices around building and scaling SaaS businesses. Founded by serial enterprise entrepreneurs Jason M. Lemkin and Mallun Yen, SaaStr began on Quora as a WordPress blog about all-things-SaaS and has grown into a social community of more than 500,000 SaaS founders and executives with over 3,000,000 views a month, and two major industry conferences. Learn more at

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Global Media Contacts:

Adam Christensen

CloudBlue and Ingram Micro Cloud