In the past two years, IT Service Providers, MSPs, and Resellers alike have largely driven the market for change. Fueled by the drive for businesses to digitally transform – especially in the wake of a global pandemic – the markets for cloud computing and virtual desktop infrastructure (VDI) still continue to expand. In August 2021, market research firm Facts and Factors predicted that the global VDI market would more than double in less than a decade, jumping to $30 billion in 2026 from almost $12 billion in 2020. Meanwhile, Microsoft Azure automation provider Nerdio recently reported that it manages more than one million VDI Azure users.
Azure Virtual Desktop (AVD), which debuted in 2019 as Windows Virtual Desktop, allows users to access Windows from anywhere and seems likely to grow further with the introduction of Windows 11. Still, some customers more familiar with Windows’ VDI standby Remote Desktop Services (RDS), introduced in 1998, have yet to make the transition.
With Microsoft no longer offering incentives on traditional RDS licenses, partners need to make their customers aware of the advantages of switching to AVD. At a time when the need for a secure remote work solution is paramount, AVD offers an array of benefits:
- Strong security and compliance services that keep data safe and protect against threats
- A user-friendly platform that enhances workplace collaboration, mobility, and productivity
- Agility and scalability
- Flexible deployment options that let customers choose among several management plans, including native AVD, AVD with Citrix Cloud, and AVD with VMware
For Solution Providers, the migration from RDS to AVD is a win-win. By helping customers move to Azure, partners gain a first-mover advantage, which allows them to address immediate customer needs and foster long-term strategic relationships. Partners also have a chance to seize the opportunity offered by a fast-growing market, and they can increase their margins by bundling AVD with professional services, managed services, and security services such as identity and access management.
To successfully steer their RDS customers toward AVD, Solution Providers must be confident in their ability to execute on the migration and reap the rewards of a positive customer experience. As a trusted distribution partner, Ingram Micro Cloud is committed to building that confidence. Through education, promotions, discounts, and go-to-market assets, the distributor aims to help partners create a compelling value proposition for AVD and develop customer relationships that extend beyond migration.
Ingram Micro Cloud’s AVD Immersion Days, for example, offer workshops that give partners a chance to familiarize themselves with Azure through hands-on learning, developing their knowledge in a challenging yet supportive environment with the help of experts from Ingram Micro Cloud and Microsoft. For partners seeking a foundational knowledge of AVD, Microsoft offers accessible on-demand AVD training resources and certification exams. Through certification, partners strengthen their capabilities while inspiring customer confidence in those abilities.
Migrating to a new VDI can be challenging, but with Ingram Micro Cloud’s resources at hand, partners can ease the transition for customers and provide them with a remote work solution they can depend on for years to come.