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Ingram Micro Cloud announces UK Comet Competition to Identify and Bring to Market the Best Local B2B Startup Companies

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Startups will compete for $1 million in go-to-market funding as part of the Comet Competition;

 Winners to be featured at Cloud Summit 2020


1st August 2019 – Following the announcement at Microsoft Insipre, Las Vegas on the 15th July, Ingram Micro Inc. have confirmed the UK as a participant in the global Comet Competition, an open-call, software developers’ contest that is set to uncover, fund and ultimately bring to market the next wave of business-to-business software innovators. Hosted in London on the 21st-22nd November 2019, the UK will produce three runners-up and a finalist, with the UK the winner continuing on to the global Comet Competition final in Miami 2020.

During the Comet Competition final in Miami the UK winner will have the chance to compete for $1 million, and will also leverage Ingram Micro Cloud’s industry leading position to help accelerate the adoption of these technologies within the IT and service provider channels.

The Comet Competition is the only startup challenge dedicated to helping B2B ISVs find commercial success for their technology and purpose-build for the IT channel.

Scott Murphy, Director of Cloud UK&I, Ingram Micro, expresses his enthusiasm as the Comet Competition highlights a new venture, “I’m anticipating the biggest competition of its kind, and I’m proud that Ingram Micro Cloud is very much at the forefront of this new pathway to discovering new talent in the technology industry. We’re looking to driver deeper relationships for our partners by creating an outlet for finding new best of breed technology solutions”.

To participate in Ingram Micro’s Comet Competition, ISV applicants will be evaluated on a number of criteria, including future vision, potential in the channel, and ecosystem readiness. Winners will be selected by a group of distinguished engineers, executives and industry influencers, and all entrants receive expert feedback. Applications are now open.

Ingram Micro have been supporting ISVs to enable stronger acceleration and growth. "Code42 selected Ingram Micro as our exclusive distribution partner as we felt that Ingram represented the best option for us to educate and expose the market to our Next-Generation Data Loss Protection solution here in the UK. Working with Ingram Micro can provide the opportunity for any ISV to showcase their organisation in the best possible light and act as a springboard for your go-to-market strategy. One of the things that we have found to be of the most value in our partnership with Ingram Micro is the ability to reach out to thousands of resellers, and I know that we at Code42 have had a large number of valuable conversations because of this network and relationship.” Mario Festa, Channel Manager at Code42, states.

The UK will have three runners-up taking home cash prizes worth $50,000, with the winner of the UK competition invited to Miami Cloud Summit in May 2020 to compete on a global stage and a prize fund of $100,000.

Ingram Micro has proven to be the fastest route to market for ISVs looking to build and scale their SaaS or IaaS-based businesses. Once onboarded to the Ingram Micro Cloud Marketplace, ISVs are able to quickly scale, promote, sell and deploy their solutions to channel partners and the customers they serve in more than 50 global market. More information about Ingram Micro’s ISV programs is available here.


For more information, or to apply to the challenge by the 31st October deadline, visit:

For questions, contact: