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Why you should be selling CRM right now

Going digital isn’t just a trend, it’s about providing a better client experience, and meeting the needs of modern customers by using Customer Relationship Management Systems. Encourage your clients to make changes to keep up with the current strains on their bu.. Continue

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Growth & Best Practices
Guest Blog

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Written by
Zoe England

Going digital isn’t just a trend, it’s about providing a better client experience, and meeting the needs of modern customers by using Customer Relationship Management Systems.

Encourage your clients to make changes to keep up with the current strains on their business but also, show them opportunities that will enable long-term sustainable business growth. Use CRM to your advantage.

 

Here are our top 3 reasons you should be talking to your clients about CRM now:

 

  1. CRM helps unify a remote workforce

CRM can provide a clear view of a sales pipeline and conversion rate, enabling clients to make quick and smart decisions to best serve their business in the short-term.

Having a single view of customer data is invaluable for a remote work force. It will mitigate the risk of miscommunications with customers and enable a better servicing of their needs. Being able to identify your client’s biggest customers (and therefore the most promising leads) will save time and money.

 

The chances are your clients have been remote working for the past few months and may have found a way to make it work short-term. But the current crisis has changed attitudes to working patterns and office culture forever. Without the visibility and clarity offered by CRM, will they be able to make this approach work effectively long-term? Now, more than ever, internal efficiency and a unified approach is key.

 

 

  1. You can stay ahead of the trends

If you are not talking to your clients about CRM, then it is likely that someone else is. True partners will keep their clients abreast of trends.

 

Make sure your clients see you as a cloud thought leader, reliable and knowledgeable of the latest products on the market. In times of crisis, your clients will need your guidance more than ever, and will be looking for ways to innovate using technology – fast!

 

As a Microsoft reseller, you should aspire to be a strategic partner to help you clients become a modern business by using the best technology.  The modern workplace is rapidly transforming, with supply chains and communications fundamentally changed. Offer your clients the opportunity to swiftly adapt as their agility and resilience is tested.

 

The future of work is upon us, and the time for implementing new CRM solutions is now.

 

  1. It’s a great time for strategic investments

Many of your clients may have taken advantage of the various government grants and loans to help them survive the pandemic. It’s a real opportunity to guide them towards options for strategic investment in their internal infrastructure, that not only help them to stay afloat during the COVID-era, but facilitates long-term growth as we come out of a recession.

 

A good CRM will give the client the data and visibility that they need to be able to make smart and strategic decisions about their business’ future. A small investment now, by your clients, will allow them to begin their digital transformation with a simple CRM, that can evolve and expand its maturity and capability over time. Point them towards a provider who can hold their hand every step of the way, showing them how not all investments in their future have to come at huge costs. Cloud9 and Ingram are here to help you with their evaluation, implementation of Dynamics 365 with low-cost investment options for those who are just getting started on their digital journey.

 

This crisis has served as a wake-up call for many companies who have been thrown in the deep end to survive. But moving into the post-COVID era, maintaining business performance and client satisfaction should still be at the forefront of your client’s minds. Whilst as the reseller you have the responsibility to ensure they have the online infrastructure to maintain this. For more information on how to get started with Dynamics 365, contact hello@cloud9insight.com or visit www.cloud9insight.com/dynamics-365

Ingram Micro works closely in partnership with Cloud9 Insight.  Cloud9 Insight is the Elite Service Provider to Deliver Dynamics365 for Ingram Micro and their Partners across EMEA.

If you are interested in what an Ingram/Cloud9 Insight Partnership can offer, get in touch with Mathew.Batterbee@ingrammicro.com. 

Learn about Ingram’s Accelerate Program here:  https://microsoft.ingrammicrocloud.com/dynamics/

 

Learn about Cloud9 Insight’s approach to partnerships: https://www.cloud9insight.com/why-partner/