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How Better UX Can Boost CRM Performance

As technology advances and customer needs evolve, businesses can keep pace by upgrading their operations to simplify complex business processes. But surviving in such a dynamic environment requires more—starting with an integrated customer relationship management (CRM.. Continue


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Company & Partnership News

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Written by
Rob Lai

As technology advances and customer needs evolve, businesses can keep pace by upgrading their operations to simplify complex business processes. But surviving in such a dynamic environment requires more—starting with an integrated customer relationship management (CRM) system.

Go beyond the challenges of outdated enterprise software

Having a well-integrated database management system can lead to limitless opportunities for your business. However, using software platforms like Salesforce.com, Dynamics, SAP and Oracle as a database platform to manage workflow can turn these solutions into a glorified rolodex that fails to unlock the infinite potential of CRM. Factor in the additional cost of customizing these platforms with add-ons and it can be costly and time-consuming.

Managing workflow for strategic functions—such as sales, product, operations and more—on traditional CRM systems can be challenging. Now that people are working smarter, why deploy enterprise software that offers a poor user experience (UX)?

With the current user-centric shift in technology, it's time to use a UX-as-a-service platform to boost your slow and complicated CRM, improving your business’ efficiency by as much as 71%.

Simplify your business operations with UX as a service

According to a leading digital employee portal, your complex enterprise application can lead to frustration and unproductive behavior among employees. But redesigning your CRM with addapptation, one of the runners up in the Comet Competition, can help you seamlessly manage your employees, customers and business.

For example, our UX platform was successful in unlocking the best of Salesforce.com. With the help of addapptation, they achieved a 5X boost in productivity and reduced 15 complex steps down to four easy stages during implementation. What’s more, addapptation can:

  • Create attractive UX solutions up to 10x faster than you can now.
  • Reduce cost, time and complexities in your workflow by consolidating steps.
  • Achieve your growth goals by analyzing market trends and statistics using built-in KPIs.
  • Eliminate errors and demonstrate total accuracy in tracking sales commissions.
  • Mitigate critical CRM challenges with 40 prebuilt solutions.
  • Streamline your sales process with advanced features you won’t find anywhere else.

The addapptation UX Platform redesigns enterprise software to manage your important B2B relationships better, faster and more efficiently than ever. The company works with businesses that  want to create stronger relationships by simplifying their processes and workflows in innovation, sales, operations, programming and administrative teams.

To learn how to redesign and simplify your CRM using addapptation’s UX-as-a-service platform, get in touch with us at comet@ingrammicro.com.

And if you’re a B2B tech startup looking for non-equity assistance, visit the Comet Competition site to compete for your share of over $5 million in go-to-market cash and funds.