“We’re a solution aggregator,” said Nimesh Davé, executive vice president of global cloud at Ingram Micro. “Every company is becoming a software IP company today.”
Driven by CloudBlue - a newly launched cloud commerce platform - Ingram Micro is making inroads into a new area of the market, a market housing independent software vendors (ISVs) and IP builders.
“Some of our smallest partners are creating the best solutions in the market,” Davé added. “In partnership with Microsoft Azure for example, we’re helping commercialise these solutions. The market is going to see us offer solutions that are not typical of what a distributor offers.”
Central to such a shift will be ISVs, seen as new weapon in the Ingram Micro cloud arsenal.
“Every partner is going to be an ISV,” Davé said. “Every partner at some point of time has carried out a project of custom development and created IP. But they have never thought about how they monetise that IP. There’s not only one person that wants that IP, they could be 50 million. Today, I would categorise all partners as ISVs. We have the largest ISV pipeline that we have ever had. That’s new software.
In response, Davé said Ingram Micro will soon roll-out self-boarding capabilities for ISVs, allowing software creators to deploy solutions onto any marketplace.
“We’re offering anyone access to great software,” he added. “But as with any marketplace, if you have too many solutions it can become cluttered so we will be qualifying each submission. Remember, we’re agnostic and we will put the best solution forward.”
Ingram Micro Cloud designs and develops advanced BSS/OSS technologies that enable digital commerce solutions. We are not an outsourcer or job shop, but are the design and development center of the CloudBlue platform and related technologies empowering millions of users of cloud services around the world. As a premium cloud services provider, Ingram Micro Cloud views cloud not just as a single technology, but as a foundational platform capable of underpinning the digital transformation.
In a crowded technology landscape, it's becoming increasingly important for channel partners to develop their own unique identity with value-added services.
But in a competitive industry, is it possible to streamline this process and make it easier for partners to differentiate themselves?
With the development of CloudBlue, Ingram Micro’s newly launched cloud commerce platform, service providers can now distribute digital services with relative ease, be it cloud services, or anything else as-a-service.
“All the billing, the rating, the metering, the subscription management, all of those things are done by the platform,” said Lincoln, vice president of APJ at CloudBlue, when speaking exclusively to Channel Asia ahead of Ingram Micro One in Singapore.
“We sell that platform to the telco, or the distributor, or a reseller that wants to be able to distribute cloud services at scale, which they can then white label as their own and then go to market."
According to Lincoln, CloudBlue is considered an independent software business under the Ingram Micro umbrella that operates autonomously.
The division has its roots in the formation of Ingram Micro Cloud back in 2009, which changed the tech giant's modus operandi from a traditional distributor of hardware and software to a distributor of digital services through the cloud.
“There are a lot of challenges with selling cloud services,” said Lincoln. "It is not easy to bill, rate and meter those kinds of services that are obviously consumption based so Ingram Micro tried to build their own platform."
“There are a lot of challenges with selling cloud services,” said Lincoln. "It is not easy to bill, rate and meter those kinds of services that are obviously consumption based so Ingram Micro tried to build their own platform."
Over the course of nine years, the distributor made a number of acquisitions culminating in the launch of CloudBlue in 2018.
“All these assets were brought together to form CloudBlue,” said Lincoln.
Instead of going straight to a vendor for purchasing, a partner has the advantage of aggregating products from the likes of Microsoft and Amazon Web Services, while offering a complete solution with value-added services.
However, anyone who sells cloud services knows it is notoriously difficult to onboard such a service into their own system to be able to sell it.
Azure is a cloud computing service for building, testing, deploying, and managing applications and services through a global network of Microsoft-managed data centers.
AWS allows subscribers to have at their disposal a virtual cluster of computers, available all the time, through the Internet.
Java is one of the world's most popular technolgy. Java platform is a commonly used foundation for developing and delivering content on the web.
PHP is popular web based technology. Runs on server side, also known as "Server side HTML embedded scripting language"
Python is an interpreted high-level programming language for general-purpose programming. Popular for Rapid Application Development.
Vue is an open-source JavaScript framework for building user interfaces.Vue is designed from the ground up to be incrementally adoptable.
Angular js is a JavaScript-based open-source front-end web application framework.
Node.js is a platform built for easily building fast and scalable network applications.
Grails is a full-stack web application framework. Grails runs on top of already existing proven technologies.
HTML 5 is a revision of the Hypertext Markup Language (HTML), the standard programming language for describing the contents and appearance of Web pages.
Cascading style sheets are used to format the layout of Web pages. They can be used to define text styles, table sizes, and other aspects of Web pages
MySQL is an Oracle-backed open source relational database management system (RDBMS) based on Structured Query Language (SQL).
Ingram Micro Cloud is revolutionizing the cloud by delivering an extensive range of cloud services through the largest cloud ecosystem in the world.
We power the growth of many of the world’s top companies, and we do it by attracting and retaining the world’s top talent. We believe our employees are the spark that continually fuels our success. So we empower them to be innovative, creative, resourceful, and to make an impact.
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