New Threats, New Opportunities
Never has cybersecurity presented such an urgent and public challenge to such a wide range of organizations. Companies around the world are facing new market demands, new regulatory requirements, and new internal imperatives.
With new challenges come new opportunities, and Ingram Micro Cloud, the global leader with world’s largest ecosystem of cloud solutions for the channel, is uniquely positioned to help its partners uncover and maximize opportunities in the rapidly evolving cybersecurity space.
A New Sales Framework for Security Practice Building and Acceleration
The SONAR Sales Framework is a powerful, repeatable, step-by-step sales engagement process designed to provide you with effective tools and resources for building, accelerating, and maintaining a cybersecurity practice that meets the growing needs of your customers. Developed by Ingram Micro Cloud, "SONAR" bundles a suite of Services to drive Opportunity through eNablement to Accelerate annual recurring revenue that you can Repeat.
Watch how the SONAR Sales Framework can help you succeed
Six Steps to Sales Success
The SONAR Sales Framework comprises six stages with set goals for each stage:
Get prepared to present a clear value proposition to your customers of your cybersecurity practice.
Reduce sales cycle for opportunity closing and increase engagement for new customer recruitment.
Drive awareness of the benefits of continued threat assessments and committing to cybersecurity vulnerability scans.
Use a Security First approach to drive scan adoption and get support through Ingram Micro's Centers of Excellence as needed to help fill in your skills gaps.
Establish a plan for your customers based on their vulnerability scans and utilize services as needed to help with increased consumption of security policies.
REPEAT & REPORT
Show measurable and consistent value to customers to increase loyalty and decrease churn.
SONAR Sales Framework's tailored approach to sales engagement is structured to increase buying frequency and the utilization of Ingram Micro Cloud services to help you deliver cybersecurity to your customers. It's an approach that works because…
- SONAR is built on a repeatable process
- SONAR facilitates security-first customer conversations
- SONAR supports cybersecurity as a driver of cloud adoption
- SONAR helps partners meet a virtually universal customer need