About The Product
Marketing Cloud makes it easy for sales teams to connect with customers.
The Marketing Cloud is a packaged service of advanced integrated solutions for customer journey management, mobile, email, web rationalization, social media, content creation, advertising, content management and data analysis. The CRM platform includes Artificial Intelligence for predictive analytics to help marketers make decisions such as, ‘what channel would be preferable for a given message’. A specialized feature called Journey Builder helps marketers tailor campaigns to customers' behavior and demographics, needs and communication channel preferences.
Premium Features
Email Studio
- Create Segments based on customer profile data with easy drag and drop feature for the most relevant communication.
- Schedule messages, distribution of custom reports and import data from any source.
- Set custom triggers to automate reverts to emails and customer interactions across various touch points deployed by you.
- Use Artificial Intelligence, for recommendations through the customer journey and segregate subscribers with personalized conversation
Mobile Studio
- Mobile marketing made simpler with features like real time transactional alerts to customer service updates, surveys.
- Drive mobile app engagement and mobile commerce through push notification and integration with delivery channels.
- Use Geolocation technology to trigger interaction at the right place and right time for all your clients.
- Run campaigns on group messaging apps like LINE to incorporate 1 on 1 messaging in group messaging apps.
- Create and automate custom mobile marketing solutions — such as personalised appointment alerts, order confirmations, and travel updates — with mobile APIs.
Social Studio
- With social listening feature, hear conversations from over 650 million different sources and discover what consumers are saying about your brand, your products, and your competitors.
- Plan, execute, and track social media marketing campaigns. Customise and craft your content from multiple sources.
- Monitor your owned social channels, keep a track of the trending topics and influential conversations and participate in conversations at scale. Organise discussions and topics, and automatically label, classify, and assign posts in order to route and prioritise work across teams.
Advertising Studio
- Use customer data from multiple sources — including email engagement, mobile push and SMS interactions, and purchases on your site — to securely reach customers and lookalikes across Facebook, Google, Instagram, Twitter, mobile, and display.
- Launch ads directly from Journey Builder and manage end-to-end lead generation with Salesforce and Facebook.
Web Studio
- Create dynamic websites and landing pages without being dependent on IT experts.
- Build dynamic websites with the use of Artificial Intelligence to make sure each customer has a personalized web experience according to their requirements based on their behaviour and attributes.
Implementation Industries
Manufacturing
Real Estate
Health Care
Education
Non-Profit Orgs
About Ingram Micro
Headquartered in Irvine, CA, Ingram Micro delivers a broad and deep spectrum of technology and supply chain services to businesses around the world. Founded in 1979, Ingram Micro’s role as a leader and innovator in technology and supply chain solutions has fueled its rise as a global leader doing business in 160 countries on six continents supported by more than 30,000 associates.
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