To read some of today’s technology headlines, you’d think that when it comes to cloud and the channel, the game is nearly over. But nothing could be further from the truth. In fact, as Amazon CEO Andy Jassy pointed out recently, cloud still accounts for the less than 5% of global IT spending. You read that right...less than 5%.

So what does that mean to you? Everything. Because as a value-added reseller (VAR) or managed service provider (MSP), you’ve gotten only a brief glimpse at the total profit potential of cloud. I compare it to watching the opening minutes of the first inning of a baseball game—anything is possible.

The best of cloud is yet to come

According to Gartner, IT spending in a post-pandemic world is projected to accelerate to $3.92 trillion this year alone as more businesses fast-track their digital transformation initiatives.

I believe the spend on cloud services will also skyrocket, surpassing $1 trillion by the end of 2024, based on a recent report from IDC. More importantly, the as-a-service category is poised to deliver the strongest growth in cloud revenues, resulting in a five-year CAGR of 21.0%.

For infrastructure as a service (IaaS) and platform as a service (PaaS) alone, Gartner forecasts more than a 27% increase between 2021 and 2022. This is where multi-cloud becomes an important part of the equation. By leveraging a multi-cloud strategy, you’ll be able to offer companies the freedom to use the best cloud for each of their workloads.  

Let’s not forget about software as a service (SaaS) either; this market is expected to rise another 18% by the end of next year. And with the ongoing proliferation of software companies, you can hit a lot more home runs.

In the last decade or so, we’ve all watched cloud expand into a massive global ecosystem made up of connected technologies, products and services. And by all accounts, cloud will continue to grow at a mind-blowing pace. So, what’s the best way for you to take advantage of this incredible opportunity to profit?

Unlock powerful, new possibilities

If you’re ready to achieve more success in cloud, the first thing you’ll want to do is focus a lot of time and effort on providing the best customer experience (CX) possible. Because if you don’t create high levels of customer satisfaction now, you could find it more challenging to win new business in the future, despite the extraordinary outlook for cloud growth.

“Workloads are moving at an unprecedented pace so we are doing a lot of service augmentation to help our partners capture the opportunity.”

—Victor Baez, VP Global Cloud Channel Sales, Ingram Micro Cloud

The good news? By partnering with Ingram Micro Cloud and our global Cloud Marketplace, you’ll find it easier to deliver customer satisfaction from day one. That’s because we offer key differentiators you won’t find with our competitors. For example:

• Access the only Partner Portal of its kind for onboarding, vendor programs and a library of learning and development resources.
• Guide your customers in choosing the most advantageous platform for them from among the largest selection offered by any distributor.
• Integrate your systems with Cloud Marketplace by using Marketplace API, Microsoft Dynamics 365, PSA integration options and IDSync for billing—all at no cost.
• Increase sales with our exclusive, industry-first automated Go-to-Market Hub for self-serve access to everything you need to go to market.

Ingram Micro Cloud has also taken steps to elevate their customer support to among the highest levels in the industry by providing in-country support, 24/7 assistance and much more.

Yet, even amid the multi-billion-dollar cloud opportunity that’s evolving before our eyes, you’ll still need to take solid action to earn your share of this lucrative market. And that begs the question: What steps will you take to achieve long-term success—for you and your customers?

Start solving your customers’ problems

At the end of the day, your customers want solutions to their most difficult problems—not more problems that require more solutions. On that front, Ingram Micro Cloud is uniquely positioned to help you come through for your customers, time and time again, by leveraging our extensive channel experience, deep technical expertise and outstanding customer support.

To learn how IaaS and our other global cloud capabilities can help you keep hitting home runs for your customers—all while generating more profit—visit this site.