In 20 minutes, my 12-year-old-daughter produced a professional-quality public service video that quickly went viral, reaching over a quarter million people. Move over millennials, make room for Generation Z. Technology is not just a component of the lives of Gen Zers (those born between 1996 and 2010)—technology is their life.
Raised with an iPad in one hand and a smart phone in the other, these young people don't remember a time before social media. What can we learn from this up and coming demographic? And what can they teach us about how to win in today's digital economy?
Be Fast and Fluid
Ever watch a teenager text? You've never seen thumbs move so quickly. Give them a new device, and they'll have it unlocked and operational faster than we could get it out of its package.
Same for businesses. They need to be fast and fluid, rather than slow and static to win in this new digital economy. With cloud technology, they can enhance their speed and agility, enabling them to pivot on a dime to stay competitive.
Security and Privacy are Job One
Generation Z consumes and processes information instantaneously and loses interest just as quickly. This is a group that fiercely guards its privacy—with anonymous social media platforms like Secret and Whisper, and messaging apps like Snapchat that self-destruct after a few moments.
In the digital economy, security and privacy have never been more important—and more at risk. And companies that don't make security job one will quickly lose the trust of their customers.
Technology-Reliant from the Start
It's no surprise today's preteens and teenagers depend heavily on technology. Many of these kids will never buy a book or a record, will never watch the nightly news or read a newspaper, and may never own a car. Some will even tell you their smart phones are more important to them than food or air. Generation Z is utterly, completely, in the cloud.
To drive our businesses forward, we must recognize that cloud technology is the driving force in our digital economy. It's a powerful equalizer, enabling smaller companies to compete on a global scale, while allowing bigger companies to grow and diversify. Knowing which technology to embrace, leverage and monetize is key to growth and success.
Ingram Micro Cloud gets it. We understand that to be an innovative thought leader in a digital world—which is what Gen Z knows best—we need to be fast and fluid versus slow and static. We need to live and breathe security and privacy, while continually learning, modernizing, testing, questioning, investing and pushing the limits of technology.
Not only do we embrace these traits in our own business model, we also share what we've learned with our partners. This presents unlimited opportunity to anyone willing to learn what Gen Zers already know and how they're using this information to lead the way.
Join us at Ingram Micro Cloud Summit 2018 to learn more about the infinite potential inherent in the digital economy and how your business can capitalize on it.