Happy New Year everyone! Before we hit 2013 hard, I thought we’d take a minute to review some of the top cloud stories on the past year. This list comes courtesy of industry publication CRN
, and ranges from industry trend news to specific incidents tied to cloud. The countdown goes like this:
- OpenStack Stands On Its Own Two Feet
- Salesforce Ramps Up Delivery Of Cloud Business Apps
- Hewlett-Packard Joins Established Vendors In The Cloud Game
- Telecoms, Cable Companies Play To Win In The Cloud
- Google Goes To Full Cloud Services
- Software-Defined Networking ushers In Flexible Cloud Creation
- Distys Get A Piece Of Cloud Services
- Just How Reliable Is The Cloud?
- Public, Private And Hybrid Clouds Take Shape
- Amazon: 'Old Guard' Private Clouds Don't Cut It
Here’s what struck me about this: The trends around cloud really are a mixed bag for channel IT providers. Some vendors are in it with solution providers and MSPs top-of-mind, others are eyeing up your customers (they won’t be successful, so don’t fret about that too much). But overall, I think #7 might be of the most interest to the channel.
We’ve talked about the fact that telecoms and some of their agents see a wealth of opportunity tied to cloud, and here is why: Most of them already had a foot in your client’s door. They provider Internet, phone service, etc., and have been working with customers for a long time. So while you are thinking about the best way to discuss cloud opportunities with your clients, that telecom is peppering them with marketing pieces tied to a service that customer already uses and trusts.
The lesson for 2013: Beware. That old adage – If you aren’t talking to your customers about cloud (or any other evolving technology), someone else is – is particularly true when it comes to cloud and telecoms.