- Befriend an Editor. “The easiest way to get your VAR/MSP practice covered is to introduce yourself to a B2B editor,” said Anaya. “These guys work on tight deadlines, and if they know you’re available and reliable you’ll greatly increase your chances to be quoted – or perhaps featured – in their magazine or online publication.”
- Video Your Employees and Customers. To a prospect all VARs and MSPs look alike. Where do they get that impression? Your website. Nearly every IT service provider’s website has the same vendors’ logos and uses the same high-tech jargon, some of which is important but what a prospect really wants to know about is you. Platte River distinguishes itself by using short video clips that illustrate its employees performing important job functions and/or interacting with clients. “The video doesn’t need to be long – one minute is sufficient,” he says. “What’s important is that a prospect gets an opportunity to see what your team looks like and how you interact with customers – without having to decipher that information from a bulleted list of certifications and credentials.”
- use LinkedIn. Platte River ran a marketing campaign that combined IT services with craft beer tasting. To attract prospects to the event, the MSP hired an outsourced marketing firm and it also used its own social media resources like LinkedIn. “We got a better ROI from LinkedIn than from the outsourced marketing firm,” says DeCamillis.
Tried-and-True Marketing Tips for “Referral-Only” Resellers
One of the break-out sessions I attended at last week’s Cloud Summit event that I thought deserved its own blog was a marketing presentation hosted by Ingram VP of Marketing, Jennifer Anaya, and managed services provider Platte River Networks’ VP of Sales and Market.. Continue