I recently came across an article written by Dave Sobel, the Director of Partner Community at Level Platforms
. Inn his article, Sobel offers good advice to MSPs about one of the hottest trends happening in the channel today, which is directly related to the BYOD phenomena. According to a recent Deloitte
study, 82% of smartphone and tablet users are now using their personal devices for business, too. A recent Cisco partner study
puts this number at 90%. The bottom line is that this is a huge opportunity for IT service providers to help their customers with the host of challenges that go along with managing a myriad of mobile devices.
Many MSPs make the mistake of treating MDM (mobile device management) as a loss leader. Sobel strongly advises against this, adding that MSPs should not differentiate MDM fees from other IT assets. "The fact is the device plays a key role in a worker’s productivity, and if it’s not managed properly, it can become a source of lost revenue, stolen intellectual property, or even hefty fines in the case of a HIPAA violation," he says.
Sobel also challenges service providers offering MDM services to keep in mind the lifecycle of customers' BYOD smartphones and tablets, including: enrollment and provisioning, day-to-day management, and end-of-life management.
Be sure to check out the entire article 4 Steps to MDM Success
. As a former MSP, Sobel's advice is filled with his own personal experiences in selling RMM (remote monitoring and management) services and overcoming common objections to MDM services.