"SPONSORED BLOG Since 2018 kicked off, it’s been a banner year for disruption, change and new opportunities. With Ingram Micro Cloud Summit just around the corner, we’re preparing our top experts to bring you a personal, inside look at the tools, platforms and industry-wide shifts that will enable you to create more impact for your clients and a more profitable business for yourselves. 1. Revolutionizing Business with the Internet of Things A key theme this year is the coming of age of the IoT (internet of things). IoT isn’t just a technology revolution, but a business revolution of technological solutions and insights. And like the web, mobile and cloud revolutions that came before it, IoT is a critical opportunity. Join Marcello Majonchi, a leading Microsoft engineer and IoT thought leader for “IoT solutions made simple & scalable with Azure IoT Central,” a breakout session that will show you how to remove the complexity from IoT by simply developing, deploying and scaling solutions using Azure IoT Central. This deep dive will give you practical, immediately applicable solutions for your customers. Get a head start with Marcello’s Introduction to Digital Transformation. Take a first look at IoT Central, and make sure to check us out at the IoT pavilion to get a hands-on demonstration and see practical examples of solutions brought to life. 2. #HitRefresh on your Marketing Join us for the #HitRefresh marketing workshop, with special guest profitability experts Diana Ishak and Ginny Hoban from Microsoft. They’ve custom designed this workshop around tips and suggestions from our most successful partners who want to help others succeed. It’s designed for businesses to turn rapid technological change into genuine business growth. Why is marketing so important? Because partners who are engaged digital marketers add an average of eight new customers a year. Those who successfully increase their activity experience a 25% increase in sales and a 26% increase in profitability over twelve months. Now is a great time to refresh your skills. Brand Quarterly's David Newberry stated that marketing has become a blend of art and science. Marketing as a science predicts future trends by gathering information and insights, but marketing as an art also requires a vision that engages your target customers as human beings by addressing their own perceptions and emotions. Your brand needs to be relevant, empathetic and compelling as you meet, and hopefully exceed, their needs and expectations. This workshop will highlight the business transformation challenges in the age of cloud, AI and IoT. We will work with you to build the right skills and marketing tactics to tell a memorable, personal story in digital that goes beyond statistics to connect with your customers as human beings.
“I like a good story told well. That is why I am sometimes forced to tell them myself.”
Finding your story means asking the right questions:
- What will resonate with your customers?
- What do you want them to learn?
- How do you want them to think and feel?
- What actions do you want them to take?
- What channels will most effectively tell your story?
With everything you stand to gain, this is one workshop you won’t want to miss. 3. Futureproof Your Data Center with Azure Stack Hybrid Interested in the flexibility and power of a hybrid cloud environment? Microsoft’s Ultan Kinahan is an Azure Global Black belt who developed a passion for building hybrid solutions managing datacenter operations for a multinational insurer. Familiar with the pains of building and maintaining virtualization server farms, he’s used his experience to help make Azure Stack simpler, faster, more consistent and innovative. Joined by Doug Hummel, US Alliance Sales Manager for Hewlett Packard Enterprise, they’ll walk you through the foundations of setting up a complete Azure Stack solution:
- What Azure Stack is and how can it help your business
- How Azure Stack security helps you meet all your regulatory needs
- Consistency of Azure Stack with Azure, along with app development efficiency
- The benefits of leveraging HPE + Microsoft
Simply put, Azure Stack is hybrid cloud delivered. 4. Growing Your Business with Microsoft Azure and Microsoft Cloud The foundation of a great business isn’t just the products you sell, it’s how you use them to solve customers’ everyday problems. Onur Dogruoz is a technical strategist dedicated to helping you maximize not only your product sales, but also to expand your business into more advanced solutions and services that differentiate you from the competition. You can see him in two sessions:
- Simple Ways to Accelerate Profitability & Customer Productivity with Microsoft Cloud
Your customers are facing the most complex competitive technological landscape in history. How can you use productivity solutions like Microsoft Office 365 and Microsoft 365 to not only make them more secure, but enable employee productivity wherever they work from, on any device, anywhere in the world?
- How You Can Build More Profitable Solutions with Azure
Clients expect you to make their technology achieve more than ever before. In this session, you’ll learn the right solutions to deliver. With an overview of infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) solutions, the latest Azure innovations, and how you can get started with advanced workloads, this session will help you boost your Azure profits.
Of course, Microsoft will be bringing you a full team of experts across multiple solution areas. Come find us at the Solutions Showcase and join us for sessions throughout Ingram Micro Cloud Summit. Plus, make sure to check out our police cruiser at the IoT Pavilion. Until then, we look forward to seeing you and helping you grow your business."