The Comet Competition has given Ingram Micro Cloud the ability to identify emerging companies that we believe will be impactful to your business. As the Comet Competition approaches the final push to selecting a grand prize winner, we’re highlighting our finalists in a series of blog posts.
Balbix is a cybersecurity company based in San Francisco. Their solution provides visibility into an organization’s breach risk, enabling CISOs and CIOs to transform their organization’s cybersecurity posture, reduce cyber risk by 95% or more and make their security teams 10 times more efficient.
Becoming a trusted advisor
There are three major market transitions driving changes in how security teams must defend their enterprises. Each of these challenges makes it more difficult to quantify and prioritize cyber risk.
VARs that help their customers adjust to these transitions by taking the right approach will strengthen their strategic value to their customers, coming out of the current economic slowdown far ahead of where they once were. Here are just three areas of risk you can identify and address for your customers to protect their businesses from cybersecurity threats and strengthen your role as a trusted advisor:
- Many companies have a rapidly expanding enterprise attack surface. Most of Balbix’s customers believe they have anywhere from 15-35% fewer assets than what Balbix’s automated inventory finds once it’s deployed on their network. Remote work has ushered in even more new devices. Having an accurate, up-to-date asset inventory provides the foundation for your customers’ cybersecurity strategy.
- Unpatched software represents a small portion of overall risk. Most vulnerability management programs and vulnerability scanners provide coverage for unpatched software and misconfiguration, but very little beyond that, leaving your customers with a giant risk blind spot in their overall visibility. As a reseller, your opportunity is to educate your customers about the numerous security issues driving risk into their organizations—and deliver the right solutions to protect them.
- IT departments may not have enough people or budget to provide full protection. Very few CISOs have a big enough team and sufficient resources. You can’t magically help them find budget, but you can help their teams be up to 10 times more efficient by showing them how to move from decision-making based on gut feel to data-driven decision-making. Teams that make this journey focus on prioritizing the highest risk issues, leading to a far greater impact on overall risk reduction. But you can’t do it without the appropriate tools. Finding efficient ways to solve these three challenges can mean the difference between a team that continues to drown in issues without ever catching up and one that thrives despite tight resource constraints.
By partnering with Balbix while your customers are reallocating budgets and cutting vendors, you’ll have a strong message—and product—to bring that resonates with their current challenges and priorities. You’ll also have the opportunity to provide customers with a data-driven approach to decision-making that allows them to maximize the productivity of their teams. In short, you’re offering them a way to be more successful.
Justifying the effectiveness of controls
One example scenario is a CISO being asked to defend the effectiveness of various controls that they have in place. Most CISOs would struggle to bring data and financial justification to such a discussion. With Balbix, effectiveness and risk impact reporting is automatic, enabling the security team to see and report on overall cyber risk in financial terms the board understands.
Evaluating program effectiveness
Another example might be determining where certain infosec programs, such as vulnerability management, are doing well and where they are not. This forms the basis for a decision on whether to improve or support processes and programs.
Some organizations might view this by division or business unit, location or any number of breakdowns. They might also view this by type of attack vector, which gives critical insights into what you’re best protected against and where you need to improve. Your partnership with Balbix can ensure that data drives all your discussions and decision-making.
Defending cybersecurity spend
Justifying increased spend is another area where infosec teams struggle. If you propose new controls to your customers, are they able to quantify the impact of those controls on breach risk reduction?
With Balbix, they can quickly and easily see how new changes and controls impact breach risk, helping to justify a potential increased spend, even if the organization as a whole is cutting costs.
Diversifying your cloud portfolio
Now is the perfect time to engage with Balbix—and broaden your offerings and drive more revenue by adding the solution to your cloud portfolio. Ingram Micro Cloud and Balbix are committed to ensuring that enterprises are able to transform their cybersecurity posture and that partners are able to build their businesses in any economic environment.
Learn more about Balbix’s security solution, Balbix Breach Control, today and contact your Ingram Micro Cloud account rep if you have any questions about how to advance your cybersecurity business with this solution.