Cyber Protection: The Future of Safeguarding Data

SPONSORED POST The modern world is a digital world. Data and automation have helped create an explosion of productivity for companies around the world. In our personal lives, homes are smarter, shopping is easier and we’re constantly connected to our loved ones. In.. Continue

Cyber Protection: The Future of Safeguarding Data
Category icon
Company & Partnership News

published icon
Published on
author icon
Written by


The modern world is a digital world. Data and automation have helped create an explosion of productivity for companies around the world. In our personal lives, homes are smarter, shopping is easier and we’re constantly connected to our loved ones. In many respects, “the world of the future” that was pictured years ago is becoming a reality.

Dig a little deeper, however, and it’s clear our reliance on data is generating a variety of challenges. The amount of data we’re creating is exploding: We’re now generating three exabytes of data every day. If that’s a difficult figure to get your head around, think of it this way: Today, more pictures are taken every two minutes than were taken during the entire 19th century.

Companies must store and manage all of the digital assets needed to run their businesses, such as computerized production systems, inventory trackers, sales records, marketing efforts, customer lists and a host of other data, applications and systems that keep the doors open.

Top three challenges for IT today

In the midst of today’s fast-changing IT landscape, three trends have emerged that companies will need to address if they want to survive. Taking the time to understand these developments and find the best way to help your customers counter them presents tremendous business opportunities.

Challenge #1: Complexity

With the Internet of Things and mobile devices, computing is shifting closer to data origins as companies demand lower latency, faster response times, availability on intermittent connectivity and optimization of data uploading to public cloud data centers. Experts estimate that soon only 1% of devices will be located in the data center.

However, while decentralization provides several benefits, it also creates much greater complexity. Instead of worrying about a centralized data center, now you must safeguard every device and endpoint that stores and accesses your company’s data.

Challenge #2: Security Threats

Not only do you need to store more data and maintain increasingly complex infrastructures, but you’ll also have to keep those digital assets and systems safe from the latest cyberthreats. Global damages from ransomware alone are expected to reach $20 billion by 2021—a number that’s 57 times higher than in 2015.

Unfortunately, the latest technologies being used by companies are also being exploited by criminal gangs and rogue nations. Using huge amounts of computing power and cutting-edge AI, they’re industrializing their malware capabilities, outpacing the effectiveness of traditional, signature-based anti-malware solutions to make zero-day attacks more effective and more damaging.

In addition, given how companies rely on data, attackers may not even try to take systems down or remove data, but instead modify data to influence business processes and decision-making. For example, attacking organizations that rely on AI to process information and make decisions by changing the data of the companies would cause them to make poor choices.

Even minor modification attacks can have a dramatic impact. Imagine a hospital’s electronic medical records being targeted: Attackers could make a slight change to prescription information, causing patients to get the wrong medication or wrong dosagewith dire consequences.

Given this evolving threat landscape, companies need anti-malware that can keep up with ever-changing, industrialized malware and, just as important, find a way to certify and verify the authenticity of their data.

Challenge #3: Cost

There’s another challenge that comes with constantly growing data volumes and managing increasingly complex IT infrastructures and that’s the budget.

Ensuring the safety and security of an organization’s data comes at a cost, so businesses need to be smart about how they handle these needs. In addition to storage and security expenses, complex infrastructures require significantly more attention from IT personnel, leaving them less time to do other productive work.

In light of these three emerging trends, companies need to integrate their data protection and cybersecurity efforts.

Achieving the right balance

The threat of going out of business after a cyber attack is real: 93% of companies close within a year when denied access to their data for 10 days or more. As a result, CEOs and other top executives are being held responsible. And these top leaders are increasingly losing their jobs if their IT posture is judged to be lacking following a data breach.

Executives and IT pros who continue to use traditional IT approaches will struggle to balance the increasing complexity, security and cost challengesputting their companies and careers in jeopardy.

Meanwhile, forward-thinking leaders recognize a new approach is neededone that’s designed for the challenges that lie ahead. These individuals want solutions that address the Five Vectors of Cyber Protection (also known as SAPAS).

  • Safety: Ensure a reliable copy of your data is always available
  • Accessibility: Make your data easily available from anywhere at any time
  • Privacy: Control who has visibility and access to your data
  • Authenticity: Create undeniable proof that a copy of your data is an exact replica of the original
  • Security: Protect your data, apps and systems against malicious threats

For businesses looking to cover all five vectors, there are several obstacles to overcome. Some organizations might try using a variety of products and services to address particular vectors, but no matter how great an individual solution might be, a patchwork of protection tools will leave gaps in your defenses. 

Just as important, these vectors often compete with one another. Locking a hard drive inside a vault guarantees the data’s safety, for example, but makes the information inaccessible and useless from a practical standpoint.

Instead, effective cyber protection relies on addressing all five vectors in one integrated solution and finding the right balance.

The power of integration

Acronis delivers complete cyber protection with integrated solutions that address the five vectors at every stepfrom the underlying infrastructure to its cloud-based delivery platform. To that end, Acronis offers three products that provide end-to-end integration:

  • Acronis Cyber Infrastructure integrates compute, storage and networking in a secure, universal software-defined infrastructure
  • Acronis Cyber Platform is a customizable, extendable platform that ensures the quick implementation of protection for any application, data processing and data storage in any environment.
  • Acronis Cyber Cloud delivers integrated cyber protection services (backup, disaster recovery, blockchain-based data notarization and storage) from a private or public cloud

As a result of this unified approach, Acronis can provide easy, efficient and secure cyber protection for organizations and businesses of any size.

To explore how you can work with Ingram Micro to benefit from Acronis’ approach to cyber protection, visit