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5 Challenges Your Cybersecurity Customers are Grappling with and How to Address Them

In my previous blog post, I talked about how VARs can become a trusted advisor for their cybersecurity customers and explained the big picture challenges and major market transitions. While it’s good to understand what’s happening in the industry and the economic cl.. Continue

5 Challenges Your Cybersecurity Customers are Grappling with and How to Address Them

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Industry Trends & Insights

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Written by
Chris Griffith

In my previous blog post, I talked about how VARs can become a trusted advisor for their cybersecurity customers and explained the big picture challenges and major market transitions. While it’s good to understand what’s happening in the industry and the economic climate as a whole, it’s equally important to understand the day-to-day struggles and frustrations your customers are dealing with and how you can help alleviate them.
 
To become a truly trusted partner for your cybersecurity customers, the first step is understanding what security leaders need help with. From startups to Fortune 500 companies, cybersecurity leaders view vulnerability management as one of the foundational pillars of their cybersecurity programs.

Moreover, traditional vulnerability management is the proactive approach many security teams rely on to keep their organizations safe. Yet it falls short in a number of important areas and adds to the concerns of security leaders. Here are 5 common challenges they face:

 

#1. Unseen cyber risks and vulnerabilities
 
Traditional vulnerability management tools focus on a fraction of the enterprise attack surface—mainly CVEs and misconfigurations—and miss a number of important risks. The enterprise attack surface is exploding with thousands of devices, apps and users on the network, all susceptible to a wide range of attack vectors, ranging from simple things like weak or reused passwords to more complex things like phishing, ransomware and encryption.

 

#2. Lack of an accurate inventory of IT assets that need to be protected
 
An essential starting point for understanding your cybersecurity posture is an accurate and comprehensive asset inventory. However, there are a number of challenges, including the following:

  • Blind spots appear progressively over time as an organization grows, matures and adopts new technologies, adds new people, makes acquisitions and embraces new processes.
  • Enterprise security teams don’t often control all assets, which makes the task of understanding your assets and gathering insights about them more difficult.
  • Traditional inventory tools typically only track managed assets. Non-traditional assets like IoT are either left undiscovered or are partially tracked by a motley collection of specialized tools, one for each asset category.
  • The best human experts can put together an accurate picture of the type and category of a device on your network by manually looking at a broad variety of data sources. However, with a medium or large enterprise with thousands or tens of thousands of assets, keeping track of everything requires not just automation, but also the use of AI to automatically identify, categorize and determine the business criticality of each asset.
5 Challenges Your Cybersecurity Customers are Grappling with and How to Address Them

 

#3. Spending too much effort chasing items that will not have an impact
 
Understanding and acting on data output from the vulnerability assessment scanner is a critical component of the vulnerability management program. But it’s a well-known fact that vulnerability scan reports are long, extensive and riddled with false positives.

Security teams are typically unable to patch all vulnerabilities, so the list of issues gets longer with each new scan. Additionally, it’s not uncommon for a large enterprise to have thousands or even tens of thousands of vulnerabilities at any time.

As a result, figuring out which vulnerabilities to prioritize and how becomes a daunting task as there are too many unpatched systems and too many updates. Not having clear context into which vulnerabilities present the highest breach risk can result in IT teams patching vulnerabilities with low breach risk and leaving more critical vulnerabilities unpatched.

 

#4. Knowing how to assess and address risk within the enterprise
 
This challenge involves identifying the current cybersecurity tools deployed in an enterprise and determining areas of the organization that are in need of protection. It goes beyond just a vulnerability management program and affects the overall security posture of the organization.

Security leaders need a strategic plan that details how their initiatives and programs will change the cybersecurity posture and achieve the appropriate level of residual risk. This plan needs to consist of an easily digestible, high-level list of initiatives or projects, each with corresponding time frames, required resources and a dollar cost.

 

#5. Failing to help colleagues outside the security teams understand cyber risk

Protecting companies from outside risks is only half the battle, as employees of an organization may not realize their own critical role in preventing security breaches, and therefore fail to take ownership of critical mitigation tasks.

The security team’s ability to identify vulnerabilities and recommend fixes is just the first half of the process. They also need to rely on the willingness of responsible stakeholders across business units to take ownership of assets under their scope, understand the specific risk their assets present to the company and take action on the remediation.

Without having the key risk owners engaged and buy-in received from the rest of the organization, the company will likely remain exposed to breach risk.

 

How to strengthen your role as a trusted advisor

By offering the Balbix platform, you’ll be able to provide your cybersecurity customers with a much more effective, modern approach to proactively addressing their most critical cyber-risks.

Balbix also highlights and provides risk-justification for fixing the key cybersecurity issues in the customer's network, which is an ongoing opportunity for you to add value with new products and services.

 

Evaluating the Balbix platform

Balbix can help security leaders get a single, comprehensive and up-to-date picture of their cybersecurity situation.

The CIO/CISO Cybersecurity Posture Dashboard identifies global risk at a glance.
The CIO/CISO Cybersecurity Posture Dashboard identifies global risk at a glance.

The AI-powered platform automates the continuous discovery of IT assets, on-premises or in the cloud, managed and unmanaged, and analysis of these devices across 100+ attack vectors. Balbix helps security teams estimate breach risk, likelihood and impact scores for every area of the business and provides intuitive visualizations for presentations to the board and C-suite stakeholders.

In addition, Balbix provides prioritized fixes for improving the enterprise security posture while enabling vulnerability and risk management workflows. This serves to support key use cases, including:

  • Attack Surface Discovery – Comprehensive/up-to-date asset inventory by discovering all managed and unmanaged assets, including devices, apps and services, and cataloging them into a centralized dashboard
  • Breach Risk Minimization – Discovery and prioritization of vulnerabilities across a broad range of attack vectors and providing insights for minimizing risk
  • CISO Dashboard & Tools – Real-time risk dashboards that align cyber risk to the business

 

Expanding your cybersecurity portfolio 

Balbix leverages specialized AI to provide real-time visibility into an organization’s breach risk. The Balbix system predicts where and how breaches are likely to happen, prescribes prioritized mitigating actions and enables workflows to address the underlying security issues.

Now is the perfect time to expand your cybersecurity portfolio by adding Balbix to your offerings to drive more recurring revenue. Ingram Micro Cloud and Balbix are committed to ensuring enterprises are able to transform their cybersecurity posture and that partners can build their businesses in any economic environment.

Learn more about how you can elevate the profitability of your cybersecurity business with Balbix Breach Control security solution today by watching a 3-minute video and scheduling a demo.