Ingram Micro Accelerates European Expansion With New Cloud Marketplace in Belgium

Continuing to grow its global cloud presence in Europe, Ingram Micro today announced the availability of its latest Cloud Marketplace in Belgium during the company’s annual In The Loop event in Brabanthal, Leuven. This marks the fourth country in Europe to welcome the.. Continue


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Ingram Micro Cloud

Continuing to grow its global cloud presence in Europe, Ingram Micro today announced the availability of its latest Cloud Marketplace in Belgium during the company’s annual In The Loop event in Brabanthal, Leuven. This marks the fourth country in Europe to welcome the automated marketplace, and the seventh country worldwide. Leading cloud vendors debuting on the Cloud Marketplace include Microsoft Office 365, Acronis, and Nomadesk. Ingram Micro anticipates adding other vendor offerings, including IBM Cloud and Cisco Webex, soon.

The Ingram Micro Cloud Marketplace is an ecosystem of buyers, sellers and solutions that empowers channel partners and IT professionals to configure, provision and manage cloud technologies with confidence and ease. The Cloud Marketplace enables efficient management of the complete end-customer cloud subscription lifecycle from a single, automated platform, and will offer an end-to-end portfolio of vetted solutions that covers all major business categories including; infrastructure, security, communication & collaboration, business applications and platform, and cloud management services.

According to IDC, the total public cloud services end-user spend in Belgium (excluding Private Cloud Spend) is forecasted to reach US $709.4 million by 2018, with a compound annual growth rate (CAGR) of 25.8% — about 14 times the growth rate of the overall IT services market in Belgium.

“In a matter of months, we have doubled the number of countries in which we offer our Ingram Micro Cloud Marketplace, expanding across seven countries and enabling thousands of channel partners to simplify success in the cloud,” said Carl Alloin, Executive Director Europe. “We’re excited to lead the market and help our channel partners and their customers transform their businesses and benefit from all the Cloud has to offer.”

Ingram Micro is the first master cloud service provider (mCSP) to offer Microsoft Office 365 on an automated platform, enabling channel partners to directly purchase, provision, price and invoice unique Office 365 bundles from a single online portal. Channel partners can bundle the offering with other cloud services in the marketplace such as a suite of migration services from SkyKick and produce a consolidated bill, providing customers with an easier way to manage their subscription costs. Through the Cloud Marketplace, channel partners can immediately begin offering Office 365 to their customers, allowing them to achieve quicker cloud sales, a more direct relationship with their customers and overall business success.

“Cloud adoption continues to accelerate among European SMEs as more IT decision makers realize its impact on their bottom line.” said Margaret Adam, Program Director, European Channels & Alliances Research, IDC. “When leveraged effectively, cloud can provide significant competitive advantage to channel partners, SMEs and other professionals. The Cloud Marketplace can help efficiently achieve their objectives of increased productivity, revenue and performance levels.”
In addition to the Cloud Marketplace, Ingram Micro announced new services and programs designed specifically to drive partner success. Available now, the new enablement resources include:

  • Cloud Ignite Services™: Ingram Micro realizes technology does not solve problems on its own, customer support is also key. Cloud Ignite Services are available to assist channel partners with the data migration and on-boarding needs of their customers, as well as providing free customer service for all cloud services purchased on the Cloud Marketplace.
  • Cloud Elevate: To further enable marketplace success, Ingram Micro Cloud is announcing its premier loyalty program, Cloud Elevate. This new program delivers rewards and enablement services to help resellers accelerate their cloud sales and profitability. Benefits include; exclusive promotions, discounts, education, sales and marketing support, and more, as partners move up in the program. New partners joining Cloud Elevate by July 31st will receive a credit of €150, which can be used against Marketplace purchases within 90 days of joining the program.

“Our strategic relationship with Ingram Micro has been invaluable in helping us build a successful and trusted business in the cloud,” said Peter Linders, Owner of Linders Consultancy. “The Cloud Marketplace makes provisioning, managing and invoicing cloud solutions easy and quick, giving us more time to focus on what is most important, our customers.”


The Ingram Micro Cloud Marketplace is also scheduled to launch in Australia, New Zealand, Sweden, Italy, Spain and Germany in Q2 2015. To support business transactions across the globe, the Cloud Marketplace currently offers English, French, and Spanish language support, and is functional with US and Canadian Dollars, Mexican Pesos, EUR and GBP currency, and most recently AUD.