In my last post, I called the cloud revolution the next industrial revolution. That's because the cloud is fundamentally changing everything we do and the way we interact with the world and each other. We're creating a planet where we have access to an infinite amount of information in just a few clicks.
But we need to ask the tough questions: How will this so-called digital transformation impact your business, your employees and your customers? More importantly, will you be a driver or a passenger on this epic journey?
Although our latest generation (I call them Gen Z+) might disagree, we're merely at the beginning of our digital journey. This becomes clear when you consider how technology has changed our lives over the past 30 years. Back then, no one owned a computer. A decade ago, smart phones (as we know them) didn't exist. This rate of change is unprecedented.
Remember that it took 40 years for telephones to reach 40% penetration. Smart phones, on the other hand, achieved the same rate in just 10 years—or 75% faster. Today, innovations are being adopted even more quickly.
Adapt to a World of Flows, Not Transactions
The digital world has already morphed from a world of transactions into a world of flows. From business hardware and software, to music, to car—we're no longer owning things, we're consuming them. And our consumption is infinite. Digital technology no longer complements the way we live, it's now inexorably intertwined with our lives. Just ask any Gen Z'er and they'll tell you: Digital is their life.
Tesla isn't a car company, it's a software company. Apple doesn't build phones, it designs them and the software that runs them. Banks no longer need physical branches—and very shortly, they won't even need traditional currency. And Kodak transformed from a camera maker to a distributor of digital images (which sent its stock soaring). Looking ahead, our children may never own a car. And without a car, who needs a house with a two-car garage?
To succeed in the digital world, we need to think differently, work strategically and respond more quickly. Gone are discrete transactions that create instances of contact and single points of interaction. They have been replaced by infinite contact points and infinite ways to impress—or alienate your customers. Challenge yourself. What can you do differently? How can you rethink your organization's transactional models to make them fast and fluid?
Moving Forward on the Infinite Highway
A few moments ago, I asked whether you'll be a driver or passenger on the road to digital transformation. Yet as self-driving cars become a reality, this may not be the most accurate metaphor. Perhaps a better question is: Are you open to leading the way by embracing—and monetizing—the digital flow? Join me, your colleagues, and dozens of industry experts and thought leaders at Ingram Micro Cloud Summit 2018, where we'll take numerous deep dives and reveal key tactics and tools you can use to become a leader on the digital journey.