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Rocketing the ISV Route to Market

I’ve been entrenched in the ISV marketplace for the better part of two decades, and it fascinates me to see where it’s been and where it is now. But it’s where the ISV market is going that has me the most excited. Ingram Micro Cloud is actively shaping that future.. Continue


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I’ve been entrenched in the ISV marketplace for the better part of two decades, and it fascinates me to see where it’s been and where it is now. But it’s where the ISV market is going that has me the most excited. Ingram Micro Cloud is actively shaping that future, and we’re letting ISVs in on our flight plan right here and now.

Taking on today’s challenges

Today, the route to market for many ISVs is fragmented, complex, and slow. They face enormous competition, making it exceedingly difficult for smaller or niche ISVs to stand out from the crowd. Go direct and potentially sacrifice critical R&D budgets to stay innovative in a fast-changing environment. Go indirect and potentially sacrifice margins and slower time to market.

When our team speaks to ISVs, they talk about these challenges and tell us they are looking for ways to lower their sales, marketing and distribution costs for access to tools and techniques to help them effectively scale and for easier access to new markets. We listened and are excited to introduce Ingram Micro Connect, a scalable and streamlined route to market that changes the trajectory of how vendors develop, distribute, market and monetize their products.

Fueling success

Ingram Micro Connect offers a digitized, self-service module where ISVs create a single connection and begin selling immediately into Ingram Micro Cloud Marketplaces and the entire CloudBlue ecosystemwith the potential to tap into literally billions of customers.

ISVs can easily develop, publish, and update product offerings using our self-service tools and then digitally promote and market their products to our huge network of resellers. Plus, they can empower resellers to run digital campaigns to promote their products to the resellers’ end customers.

“ISVs looking to build their channel practices are smart to look to Ingram Micro Cloud. They have an enormous reseller reach, the sales and marketing resources all companies need, and they handle fulfillment, so scaling globally is achievable, even for smaller ISVs.”

— Katherine Cooper, Global Channel Marketing Lead, Dropbox

Connect accelerates our vendors’ success by standardizing, automating and promoting the entire ISV lifecycle through:

• Offering affordable self-service marketing capabilities for vendors to create and promote campaign assets directly to our extensive network of resellers

• Providing robust developer tools, including inventory management, fulfillment, reporting and analytics, along with account and user management

• Simplifying and automating the sign-up process, including account creation, background checks (compliance validation), payment setup, marketing packages and contract agreements

• Delivering access to a cloud ecosystem with more than 200,000 resellers across 50+ countries

Ground control to ISVs

It’s a brave new world for ISVs. The cloud has opened up tremendous possibilities while at the same time complicating traditional go-to-market strategies. ISVs that want to take flight in the new market will need a partner with the ground control resources to back them up every step of the way.

By speeding and simplifying every step of the product distribution process, Ingram Micro Connect is helping ISVs greet the future head-on. Join our orbit now.