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Increase Customer Engagement With New Features in the Go-to-Market Hub

As a cloud provider, you know what a key role marketing plays in your success—but having the time, resources and expertise needed to market your business successfully can be a challenge. With Ingram Micro Cloud’s Go-to-Market Hub, you can access digital marketing re.. Continue


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Industry Trends & Insights

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Written by
Anahelen Raymundo

As a cloud provider, you know what a key role marketing plays in your success—but having the time, resources and expertise needed to market your business successfully can be a challenge. With Ingram Micro Cloud’s Go-to-Market Hub, you can access digital marketing resources to reach more customers through automated marketing materials—for free.

Now, it’s even easier to improve customer engagement through the Go-to-Market Hub with its latest feature: Multiple Marketing Campaigns. Read on for details about this advanced capability as well as other new features and enhancements that can help your business scale.   

 

Why do you need multiple marketing campaigns?

There are many online channels a business can use to reach potential customers and gain brand recognition. These channels include:

  • Webpages
  • Marketing email
  • Online banner advertising
  • Social media

Marketing across various channels gives you an opportunity to create a large number of touchpoints and be where your customers are. Running multiple campaigns help to boost engagement and guide potential customers down the sales funnel.

 

Reaching more customers, more often 

Accessible through the Go-to-Market Hub, the Multiple Marketing Campaigns feature enables you to create more touchpoints with your prospects and customers than ever before. With this new capability, you can nurture your leads using various pre-built, co-branded digital marketing templates. Depending on what content vendors provide, each campaign may include the following marketing tactics:

  • Landing page
  • Ad banners (4 sizes)
  • Email templates (up to 10)
  • Social media posts (unlimited)

Some of the popular products with multiple marketing campaigns that are ready for you to use today include Microsoft 365 Business Premium, Microsoft Dynamics 365 and Microsoft Azure.

 

4 steps to activate your marketing campaigns

Marketing campaign pages in the Go-to-Market Hub enable you to activate campaign activities quickly and efficiently. You’ll now find step-by-step guidance that allows you to execute marketing campaigns in a few clicks using ready-made, templated designs.

These marketing campaign pages identify the marketing activities that you’ll need to complete first and then unlock the ones you’ll need to complete next. This feature will walk you through the following steps: 

Step 1: Set up and activate the landing page.

Step 2: Drive traffic by setting up and scheduling tactics.

Step 3: Review the schedule for the tactics you scheduled in Step 2.

Step 4: Activate the campaign.

Gain fast access to My Campaigns

With the new My Campaigns page, you can quickly access an existing campaign to view customer engagement and activity reports. You can also edit and schedule other tactics or activate other marketing channels in the campaign in the future as well as see a summary view of all marketing campaigns that users in your organization have activated and named.

 

Promote your favorite products

Try out the new 1300x375 banner ad that’s now available to showcase some of your favorite products. This new banner size is especially useful if you have activated or plan on activating your White-Label Marketplace, a new feature that was introduced as part of Ingram Micro Cloud Marketplace in August.

Download the 1300x375 banner and post it in your White-Label Marketplace to build awareness and generate leads for products in your portfolio.

 

Find products and resources quickly  

Explore the new sort and favorites functionality that comes with the Product Playbook Catalog and the Marketing Campaign Catalog in the Go-to-Market Hub. Now, you can mark your favorite products, filter them in one click, and sort them on the catalog screens.

Plus, use the sort option, Recently Added, to quickly find new and updated playbooks and marketing campaigns.

 

Leverage automation for greater success   

Discover all the new and updated features of the Go-to-Market Hub—and start marketing your business to your customers with ease while saving costs and resources.

Simply access the Go-to-Market Hub by logging on to Ingram Micro Cloud Marketplace today. You’re also invited to join our monthly Go-to-Market Hub webinar series, where you’ll see an in-depth demo of our newest features and more.