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Posts tagged: marketing

30

May, 14

Your Brand Is More Important Than You Realize

If there’s one area where IT service providers disagree, it’s on the topic of branding. I’ve mentioned in past articles that one of the most common forms of branding many channel companies still hold fast to is “word of mouth” or referral marketing. But, even among those with more formalized marketing programs, there are conflicting […]

29

Aug, 13

Are Your Marketing and Sales Plans Cloud-Ready?

In part three of his three-part series on “Transitioning to the Cloud,” Jason Bystrak, Director of Sales for the Services division of Ingram Micro North America, hones in on the key strategies VARs and MSPs need to have in place to market and sell cloud solutions and services. Bystrak recommends a five-step process that’s based on […]

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