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Posts tagged: cloud backup

30

Aug, 14

Which Cloud Service Should You Sell First?

IT service providers that want to start selling cloud services often struggle with knowing where to begin. Logic Speak CEO Jason Etheridge has some insights on this topic that are worth considering — especially when you take into account  that this eight-employee MSP has been experiencing healthy double-digit growth over the past few years, and a big part of […]

30

May, 14

Your Brand Is More Important Than You Realize

If there’s one area where IT service providers disagree, it’s on the topic of branding. I’ve mentioned in past articles that one of the most common forms of branding many channel companies still hold fast to is “word of mouth” or referral marketing. But, even among those with more formalized marketing programs, there are conflicting […]

28

Feb, 14

Don’t Neglect Cloud Backup’s Role in Your “Shadow IT” Protection Strategy

With the explosion of consumer devices (e.g. smartphones and tablets) and apps (e.g. YouTube, Pandora, and Facebook) making their way into your customers’ businesses, a problem known as “shadow IT” is on the rise. This term refers to hardware or software that’s not supported by an organization’s IT department and most often is implemented by […]

25

Feb, 14

CryptoLocker, Cloud Backup, and the DIY Customer

One of the side effects of the consumerization of IT is that some end customers are feeling more empowered than ever to take IT matters into their own hands rather than seeking the help of IT service providers. This is especially true when it comes to cloud services, where business owners can self-install a cloud […]

29

Jan, 14

BCDR: The One Skill All Successful MSPs Have in Common

The verdict is in: the one common denominator shared by the most successful MSPs is their ability to sell BCDR (business continuity and disaster recovery), according to a 2013 survey of 350 IT services industry experts, conducted by Intronis in conjunction with the 2112 Group. If that’s the case, taking control of your BCDR sales strategy […]

30

Dec, 13

Is Your Security Strategy Playing Right Into CryptoLocker’s Clutches?

In my last blog post I talked about the surprising “wait-and-see” approach 44% of IT professionals take with regard to selling BDR (backup and disaster recovery) services, and I shared 4 best practices cloud backup vendor Intronis recently revealed based on interviews and observations of its top MSPs. The emergence of CryptoLocker earlier this year […]

30

Oct, 13

Why FINRA, SEC Regulations Are An MSP’s Best Friend

When it comes to selling just about any IT product — computers, servers, network security software and/or appliances, etc. it can be very difficult to differentiate yourself from your competitors. Maybe their products are a little cheaper but yours have a few different features. Some VARs and MSPs create IT bundles to differentiate themselves, but […]

14

Oct, 13

Don’t Assume Your Customers Know This About The Cloud

Hybrid IT environments, comprising on-premises and cloud IT solutions and services are becoming the standard for many businesses. As an IT solutions provider and trusted business advisor to your customers, it may be tempting when engaging new prospects to focus only on their legacy on-premises IT equipment, software licensing expiration dates, and unmet IT support […]

27

Aug, 13

5 Ways To Tell If Your Managed Services Are Priced To Sell

I heard a stat recently that 50% of the channel is now selling managed services. I know from talking to lots of VARs that it’s not that the other half doesn’t want to earn recurring revenue, it’s usually that there’s some other obstacle preventing them from making the move. One of the primary challenges resellers […]

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