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Building a Cloud Practice: Sales, Marketing, and Business Strategies

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This IDC Market Spotlight begins with definitions of cloud and its various forms and then goes on to outline the vast and growing adoption of cloud technologies.

As the old saying goes, “If you don’t know where you are going, any road will take you.” To be successful with cloud, you need to follow the right path. Your underlying strategy is very important, as are the sales and marketing tactics you use to build out your business. This IDC Market Spotlight provides some key insights on sales, marketing, and business strategies based on IDC’s discussions with solution providers that have built successful cloud practices. These insights are not intended to be silver bullets but rather points to ponder as you consider the strategy that will work best for your unique business and circumstances.

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