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Category: Thought Leadership

Sep 28

2017

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Overcoming the Top 5 E-Commerce Marketing Challenges with Ingram Micro’s Cloud Store

What aspect of e-commerce marketing do you find the most challenging? If you’re like most business-marketers, there are several areas. Some of the most common challenges today include lead generation, proving ROI on your activities, securing a marketing budget, managing your site and identifying the right technology to meet your needs. If you are getting [...]

Sep 07

2017

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Report: Solution Providers Need to Invest in Advanced Cloud Services

This post was originally published on The 2112 Group blog on August 15, 2017, by Damon Poeter. Only 4% of solution providers offer no cloud computing products or services. It’s a remarkable number, because it means 96% of the channel offers some form of cloud computing. But that doesn’t mean cloud computing has reached critical [...]

Apr 13

2017

Transitioning to a cloud-based POS system can revolutionize your business. Read blog.

How Moving to a Cloud-Based POS System Can Revolutionize SMBs

Modern Solutions Can Help Businesses Grow and Scale An increasing number of small and midsize businesses (SMBs) are migrating their processes to the Cloud. Some studies predict as many as 90% of all small businesses in the U.S. will be using a tablet point-of-sale by the end of next year. There’s a reason for this […]

Apr 07

2017

Manage your organization's data efficiently in today's digital world

Managing Your Organization’s Data in a Digital World

In today’s fast-paced, digital environment, organizations are going through digital transformations that inevitably depend on and result in more data—in fact, every day 2.5 quintillion bytes of data gets created. Enterprises need help to manage all this data better, or risk drowning in it. Period. Luckily there are tools to help ensure you’re effectively controlling […]

Apr 04

2017

5 lessons you need to know when building a cybersecurity plan

Cybersecurity: 5 Basic Lessons for Everyone

It should come as no surprise that cybersecurity is one of the most talked about topics in technology today. In a world where nearly everything is moving to the cloud, our businesses—and lives—are becoming more and more digitized. Yet while most view cybersecurity as something directly connected to business needs, we want to explore a […]

Mar 28

2017

Step 8: Enable Your Sales Team

Step 8: Enable Your Sales Team

This is the final post in our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. In the old sales model before the cloud, customers told Sales what they wanted, and then Sales had it built or found a partner to provide it. But as we’ve discussed in […]

Mar 28

2017

Step 8: Develop Your Marketing Strategy

Step 7: Develop Your Cloud Marketing Strategy

This is part 7 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. “We do word of mouth marketing. We have a ton of customers and we stay busy all the time.” That kind of marketing strategy might have been just fine for reselling traditional IT […]

Mar 28

2017

Step 6: Build Your Operational Processes

Step 6: Build Operational Processes

This is part 6 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. You’ve come a long way since building your cloud solution, picking your vendors, developing your KPI-based financial plan, and getting executive buy-in. But this is where many VARs make the mistake of thinking […]

Mar 28

2017

Step 5: Financial Planning and Analysis

Step 5: Financial Planning and Analysis

This is part 5 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. You’ve built a cloud sales financial plan based on KPIs, reviewed it, and you’re satisfied with it. Your sales team is ready to dive in and get started. But is everyone on the […]

Mar 28

2017

Step 4: Establish KPIs as Lead Indicators

Step 4: Establish KPIs as Lead Indicators

This is part 4 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. $1,000,000 – or any number that aligns with your cloud sales strategy – sounds like a great revenue goal, but how will you get there? It’s not a good strategy to pull a […]