Blog

How 8x8’s Partner-First Approach Makes a Difference

When you’ve walked a mile in someone else’s shoes, you gain a unique understanding of their experiences, challenges and thought processes. You also develop empathy for their struggles, an appreciation for their perseverance and a shared excitement for their success... Continue

How 8x8’s Partner-First Approach Makes a Difference

Category
Company & Partnership News

Published on
Written by
John DeLozier

When you’ve walked a mile in someone else’s shoes, you gain a unique understanding of their experiences, challenges and thought processes. You also develop empathy for their struggles, an appreciation for their perseverance and a shared excitement for their success.

All year long, but especially at this time of year, I’m thankful and honored to say my career includes walking in a partner’s shoes—and not just for a mile. As a long-time business owner and executive of a system-integration and application-development company—focused on unified communications, collaboration and call center implementations—I’ve gained extraordinary insight into, and appreciation for, the partner community.

As 8x8’s global channel chief, I use that experience every day to guide my team in fostering a partner-first community where creating channel programs that are purpose-built to drive partner profits and monthly recurring revenue (MRR) are top of mind.

One platform = zero complexity

At 8x8, we’re all part of the partner community. An eight-time leader in the Gartner UCaaS Magic Quadrant, our priority is delivering reliable solutions that our partners can confidently stand behind. Designed to help customers operate at the new speed of business, 8x8 provides one global cloud communications platform for voice, video, chat and contact center.

With 8x8, customers optimize valuable moments of engagement with built-in analytics to achieve faster time to resolution, lower costs and a better customer experience. Whether deploying simple voice services or an omnichannel contact center, 8x8 can help.

8x8 X Series delivers reliability and allows customers to stop paying for, administering and maintaining separate audio and video conferencing applications. Our predictable, low fees can slash the total cost of ownership (TCO) for customers as can our easy-to-deploy cloud-based solution. Future-proof and built on proprietary technology that’s 8x8 owned, our one global cloud communications solution accelerates business for customers and margins for partners.

Unrivaled partner support

Joining the 8x8 leadership team has given me the chance to advocate for the reseller community and revisit my roots in unified communications. While 8x8 might be a 30-year-old industry leader, the atmosphere here feels like that of a startup. It’s exciting working with our partners as advisors to build rewarding and innovative partner programs that help us stand out from the competition.

In that spirit, we created Elev8, our best-in-class partner program developed for master agents and distributors. Elev8 also benefits managed service providers (MSPs), resellers and system integrators, offering flex funds, blitz days and turnkey resources to help drive customer and prospect interactions. Elev8 is backed by a devoted channel sales team who are available to help with every sales opportunity.

For more information on Elev8, please visit our 8x8 Partner Center and see if you qualify.

Partner with 8x8 and take advantage of dedicated engineering, deployment and customer-support teams, easy-to-use sales and marketing tools and industry-leading incentives, including uncapped SPIFFs paid on bookings and lead-generation funds.

Come experience a new spirit of partnership and become an 8x8 partner. Visit Cloud Marketplace or contact Kaitlyn Cornell of Ingram Micro Cloud Development to learn more.