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Mar 28

2017

Step 8: Enable Your Sales Team

Step 8: Enable Your Sales Team

This is the final post in our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. In the old sales model before the cloud, customers told Sales what they wanted, and then Sales had it built or found a partner to provide it. But as we’ve discussed in […]

Mar 28

2017

Step 8: Develop Your Marketing Strategy

Step 7: Develop Your Cloud Marketing Strategy

This is part 7 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. “We do word of mouth marketing. We have a ton of customers and we stay busy all the time.” That kind of marketing strategy might have been just fine for reselling traditional IT […]

Mar 28

2017

Step 6: Build Your Operational Processes

Step 6: Build Operational Processes

This is part 6 of our 8-part blog series, 8 Steps to Help Channel Partners Build and Execute a Profitable Cloud Business. You’ve come a long way since building your cloud solution, picking your vendors, developing your KPI-based financial plan, and getting executive buy-in. But this is where many VARs make the mistake of thinking […]