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Dec 29



Microsoft Azure – A Booming Market Opportunity

Microsoft Azure is an open and flexible cloud platform that enables enterprises to quickly build, deploy, and manage solutions across a global network of Microsoft-managed data centers. Delivering enterprise-grade SLAs on services and 24/7 tech support, more than 66 percent of Fortune 500 companies rely on Azure, a reported leader in Gartner’s 2016 IaaS Cloud Magic Quadrant. Amid this growing demand, Microsoft now gets more than 120,000 new Azure customer subscriptions per month.

With the IaaS market in India expected to grow to more than $600mn by 2016*, Microsoft Azure is the perfect IaaS solution to help you leverage this booming opportunity.

In this series of blog posts, we will explore what makes Azure such a versatile and compelling IaaS solution, how you can identify opportunities to sell Azure to your customers, and in what ways Ingram Micro is making it easier for partners to offer Azure in a flexible, consumption-based, pay-as-you-go pricing model via the Ingram Micro Cloud Marketplace.

  • Your customers can get more done

If your customer is a developer or IT professional, they can achieve maximized productivity by leveraging Azure’s integrated tools, pre-built templates and managed services to seamlessly build and manage enterprise, mobile, Web and Internet of Things (IoT) apps at a quicker pace.

  • They can extend their existing IT

Azure easily integrates with existing IT environments through the largest network of secure private connections, hybrid database and storage solutions, data residency and encryption features. Azure hybrid cloud solutions provide the best of both worlds: more IT options, with less complexity and cost. This is why it is one of the most robust cloud computing services available in the IT market today.

  • Azure’s pay-as-you-go model allows your customers to scale as needed

Azure’s pay-as-you-go services can quickly scale up or down to match demand, so your customers only pay for what they use. Per-minute billing and a commitment to match competitor prices for popular infrastructure services like compute, storage and bandwidth mean your customers are always getting an unbeatable price for performance.

  • It helps customers run their apps anywhere

As the leading cloud service from Microsoft, Azure is supported by a worldwide network of Microsoft-managed datacenters across multiple regions, including India. This fast-growing global footprint provides you plenty of options for running applications and ensuring great customer performance. With Microsoft Azure, you also have the opportunity to build a strong services business consisting of consulting, migration, deployment and management of applications.
In our next two-part blog post on Microsoft Azure, we will discuss how you can get your technical and sales teams ready to sell Azure. This includes the technical certification programs they should complete, how to identify selling opportunities and understanding the different ways customers are leveraging Microsoft Azure. For more information regarding Microsoft Azure, contact our sales team at cloud.sales@ingrammicro.co.in or call us on +91 22 3056 1234

*Source: Gartner