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Ingram Micro Launches New Social Platform for Today’s B2B Buyer Journey


Aug, 16

Ingram Micro Launches New Social Platform for Today’s B2B Buyer Journey

With the rise of the internet, mobile, and social in today’s digitally-driven world, the B2B buyer’s journey has drastically shifted, encompassing new ways to research, educate, and purchase products. Consumers now have the ability to instantly access information about a service or product anywhere, anytime—with their buying preferences influenced even before engaging a sales person.


As a result of this ubiquitous digital communication and increasingly inter-connected world, many businesses are rethinking their marketing strategies and incorporating social media to help communicate, advise, and collaborate more competently with buyers. Businesses that position themselves as credible resources and subject matter experts on social media will generally have stronger relationships with their customers, generating greater leads and bigger deals. In fact, 92% of buyers are more inclined to contact or engage with a sales representative who is recognized as an industry expert, according to a report by Salesforce.


In light of this new shift in the B2B landscape, Ingram Micro is pleased to unveil Cloud Echo, a new and exclusive way to learn, communicate, collaborate, and establish relationships as trusted IT advisors. Cloud Echo is a customizable, social marketing platform that delivers channel partners exclusive, relevant, and vertical-specific content, which can be shared to their existing clients and potential prospects through designated social channels. All content is supported and provided by Ingram Micro, allowing channel partners to focus on generating business leads, securing new opportunities, and building valuable relationships with their customers.


What Cloud Echo Offers

  • Access the newest technology articles, blog posts, and trending information
  • Personalized content specific to industry verticals and practices solutions
  • Exclusive Ingram Micro Cloud content
  • Easily Share content through email or social media accounts
  • Customizable email notifications
  • Review personalized data analytics & performance summaries content
  • Customizable partner menu options

Free to Ingram Micro channel partners, Cloud Echo is an exciting step towards helping IT professionals further grow their cloud business and establish the trust of their customers as an industry leader and innovator.


Learn how this new digital platform can help elevate your advisor status in the cloud. Get socially empowered and sign up today at echo.ingrammicrocloud.com.


Questions and feedback? Please email clouddigitalmarketing@ingrammicro.com

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