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Give Your Email Sales Strategy a Data Jurisdiction Makeover

11

Mar, 15

Give Your Email Sales Strategy a Data Jurisdiction Makeover

By Brian Haynes, North American Channel Manager, Cirius Messaging Inc.

The onslaught of front-page stories about data privacy, cyber-attacks, and breaches was more than enough to push data security from niche to mainstream over the past year. No longer just an issue for highly-regulated industries like healthcare and financial services, security is now everyone’s business – regardless of size or industry. As corporations are busy securing their networks, computers, and cloud backups, there’s often one security Achilles’ heel that is overlooked: email.

Brian Haynes, North American Channel Manager, Cirius Secure Messaging

Brian Haynes, North American Channel Manager, Cirius Secure Messaging

To fully appreciate why email is still a problem for so many companies, we need to turn our attention to the latest developments in data sovereignty regulations. Enhanced privacy legislation introduced in Australia, Singapore, Germany, and Malaysia, to name a few, as well as the impending EU Data Protection Directive, are the beginning of a global shift toward greater data transparency. Today’s business owners now prefer — and often must ensure — that their data is being stored domestically before any commitment to vendors can be made.

While the absence of clarity and global standards may cause anxiety and frustration for many organizations, for others, it presents an opportunity to forge new trails ahead. Following are some of the ways in which service providers can best position themselves for success:

Engage in meaningful conversations. Organizations who engage partners and customers in relevant discussions about security, compliance, privacy and data sovereignty will have an advantage over those who are staying quiet on the subject. By driving new dialog, providers will build trust and have a greater understand of customer pain points. This knowledge can be translated into an action plan for improved data management.

Deploy a secure (yet flexible) messaging platform. In the past, service providers and end-users alike used email security add-on programs only as a last resort due to their cumbersome and productivity-draining nature, which often led to insecure workarounds. Adding insult to injury was the frustration resellers experienced selling products with slim margins and complex subscription- and portal-management requirements.

Ingram Micro and Cirius are joining forces to help Ingram Micro partners tackle these issues head on. Cirius Secure Messaging is now available on the Ingram Micro Cloud Marketplace across North America, which means that partners can provision multiple cloud services such as Microsoft Office 365, McAfee Security, RingCentral telephony, and now Cirius Secure Messaging — all from Ingram Micro’s portal.

Cirius Secure Messaging is a cloud-based messaging platform that quickly and seamlessly integrates with Outlook, Office365, hosted Exchange, and nearly every other standard email platform. Once in place, Cirius enables users to securely send, receive and track email communications on any device, including smart phones and tablets, simply and effectively. Cirius integrates with any third-party data leak prevention engine and also offers an “intelligent scanning” feature that automatically protects sensitive information without interrupting the regular email flow.

All of content flowing out of Cirius Secure Messaging is secure and compliant with HIPAA, FINRA, and Sarbanes-Oxley. Users gain full control over what happens with their email messages, including the ability to do a true recall after a message is sent. Using a secure cloud server, emails can be deleted even after being opened, and email recipients can be prevented from forwarding, replying to “all,” and even printing an email.

Complex data sovereignty and privacy requirements are quickly becoming the new norm in today’s business landscape. Cirius’ cloud-based technology enables companies to choose in which region their data is hosted to avoid privacy risks imposed by international laws.

In today’s business environment, the best cloud strategies will undoubtedly have to account for the demands of data sovereignty. IT service providers who partner with Ingram Micro and Cirius don’t need to see these new regulations as a barrier to their success; rather, they should view them as a source of new revenue opportunities.

About the Author
Brian Haynes is a 20-year veteran in cloud services. Brian recently joined Cirius Messaging in a strategic role focused on expanding the company’s North American channel practice. Prior to Cirius, he held a director role for ten years with a leading managed services provider (MSP). Passionate about the channel and delivering enhanced cloud services, Brian was recognized by CRN in 2013 as a “Channel Chief” for his dedication and innovative approach to driving channel programs in the IT marketplace.

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